April 29th 2013
Nine million dollars! The support and engagement of the Star Citizen community is a humbling and incredible thing! We’re having a great time making and sharing the making of this game with all of you. You truly have our backs like NO publisher ever would!
Over the weekend we sold over 2,000 new copies of the game and 1,800 Aurora LXes. Existing Aurora pilots bought 1,100 LX upgrade packages, achieving the first $9M stretch goal in short order!
And the big Aurora sale still has five days left: it ends Saturday, May 4th at midnight. As I said on Friday, the primary goal of the promotion was to draw in those people that have been interested but undecided rather than to sell additional ships to current backers… and it looks like we’ve done that! Many existing backers have asked how they can continue supporting the game and the answer is that the best thing you can do is to spread the word: tweet, share, like and talk about the game.
Because we’ve reached the $9 million goal, everyone now has lifetime insurance on their ships! This will continue for the next several weeks, until the new site goes live, at which point LTI will only be available to holders of a LTI ship or by someone that has had a LTI ship gifted to them. This will continue until November 26th of this year, when LTI will no longer be available.
As another small reward for your support, I’d like to share some of our most recent concept art, fresh off the presses.
Now I’d like to take a moment to discuss some subjects fans have brought up over the weekend:
Since the idea was that the Aurora is your “first car,” David Ladyman picked up a stack of brochures at a Ford dealership for the team to look at. That’s where the idea came from that we could show how the Aurora would look with different dealership packages. It’s a great real-world example of how ship upgrades will function in the game, with the ship’s appearance changing depending on the guns, missiles, thrusters, power plants or more cosmetic / luxury items like leather seats. The basic hulls are all identical, they’re simply being shown with different weapons, engines and the like. Some future ships will have multiple models where appropriate… others will not. A pre-configured package doesn’t mean you can’t change your equipment around or completely customize it – it’s up to you! We just think (like in the real world) that there would likely be various packages available from the factory that would be tailored to different roles for buyer convenience.
Future brochures and ship promotions will have different flavors and styles depending on the company and the role of the ship.
Equally important, however, is the fact that we were unhappy to learn about the ‘black market’ for LTI gifting. The idea behind the viral system was to give players a reason to introduce the game to their friends, not to give them a way to gouge others at online auction sites. This may upset some players (the vast majority of whom, we readily acknowledge, were doing the right thing) but it ultimately improves the experience for all. Lifetime insurance will still be a rare commodity in the finished game (less than 200,000 ships versus the millions that will inhabit the universe).
I know some people feel that they have lost that special status as an early backer, but as we’ve hit the $9M goal, remember that we’re giving you additional goodies like the space suit that later backers won’t have. Extending the LTI to the current backers and new backers through to the new site going live adds a strong incentive for “undecideds” to back now rather than wait, helping us achieve our goal of making Star Citizen the first AAA 100% community funded game. As always, we will continue to honor our early supporters whenever possible in the future, like granting them earlier access to test the new site.