CITIZEN DOSSIER

Start your advertising journey on the right foot with our Beginner’s guide to Google media buying. This essential resource walks you through the fundamentals: understanding ad inventory types, setting realistic campaign objectives, and choosing between CPM, CPC, or CPA bidding models. Learn how to use Google’s placement reports, interpret audience demographics, and test creatives across different formats. We simplify complex concepts like programmatic buying and viewability metrics so you can confidently launch your first media campaign.