I think CIG realizes very well what they risk with the current PvP-maxi approach. Otherwise, there would be neither armistice zones nor the recent amendments to their full-loot approach. They just still need to go through the pains that most MMO developers went through and, just like their predecessors, realize they inevitably have to implement one of the tried and tested solutions: PvP allowed only in select zones, or PvE-only servers (in addition to PvP servers of course), or opt-in PvP everywhere Only the third solution breaks immersion. The first two allow unbroken immersion supported by appropriate lore. And the only people objecting to these solutions are players who suck at PvP, so they need easy victims, such as people who want to play PvE only.