If you think SC isn't p2w: What do you think the pledge store looks like to outsiders? They won't spend hours researching the game to see if the shop affects them. They see ships, armor, weapons, components, land claims, ground vehicles, modules and think: Wow they sell everything. I don't want to play that. Yes CIG needs to make money to keep developing the game. But also they need to make a game that people outside of this bubble want to play. We see the crazy complex mechanics CIG has to introduce with insurance just in an attempt to somehow make it work with real money items. It hinders the game. CIG makes enough money selling ships. It's a necessary evil we accepted. But if we want any chance of this game being big and successful we have to fight every other bit of monetization. Because everything they sell now can't be taken back. It has tainted the game forever.