New features are attractive but they're not gonna save your game, they're not gonna keep players locked in. The main broken cycle that they keep repeating: Advertise big new features Attract new players And disgust them by the lack of the Quality of Life features and polished optimizations. Promise changes, make beautiful shiny marketing videos Attract new players Have even more players run away from the project and badmouth the whole game as an unplayable broken mess. And before you jump at me with "What do you mean yesterday I played for 3 hours and it ran well" YES. Star Citizen does in fact work sometimes, when as a patient stubborn person you ignore all the mess and get used-to all the tiny mind boggling annoying "features". But please realize that star citizen is a game that wants to sell itself and attract customers that are gonna PLAY the game, use it, put money in it. How the hell do you keep player retention when your QoL standards and features feel outdated by more than a decade ? CIG, do you realize what you're asking of players in a 2025 gaming ecosystem. You're asking them to be ok with: Elevators no working Drag-n-dropping item features that feel slow, sluggish and unbearable inventory management that feels like a fight against items that don't want to get clicked on or moved properly disappearing loot and stuff when you sort items weird duplicates, abuse of it Your ship exploding on invisible targets Random freezes, INSANE frame drops in cities Freight elevators glitching Not being able to open a door sometimes, because in that shard it'll be unresponsive for half an hour Quantum Travel not working for a whole minute or more, at random times, unpredictable travel behavior Desync between players The fact that it takes 5 minutes just to pick up a bottle properly and drink Slow animations and impossible to cancel them so if you by accident engage into an interaction and want to cancel it you're doomed. Waves of cheaters abusing and ruining the game for everyone Solely PVP driven content that the majority of people run away from and want to avoid Advertised events that do not work when players try em and become the worst possible and imaginable experience ... THE LIST JUST GOES ON AND ON KNOW YOUR AUDIENCE. If you wanna keep whatever is left of it... Now once again, before you jump at me with "But you should know what you get into when you play Star Citizen". I TELL YOU THIS: CIG constantly advertises the game as this quick to action gaming pace, load your gear and explore the stars, pack up your friends and your org and do all kinds of things together. It's ATTRACTIVE. But it hits a concrete wall every time as I see countless youtubers, streamers that hold influence try the game and just plain out CRAP on it because they feel cheated by the marketing that CIG produces and are UNABLE to enjoy it. You can't just repeat this cycle and expect things to go anywhere. CIG FIX, WHAT'S ALREADY HERE. New features are attractive but they're not gonna save your game, they're not gonna keep players locked in. PLAYER RETENTION is literally the MAIN goal of any MMO. It can't LIVE without retention. What would the point even BE ? Am I the only one being so baffled by the logic here. STOP PRODUCING OR ADVERTISING NEW SHIT. Just fix what's already here so new players and streamers/youtubers can ACTUALLY get into the game, and it'll advertise itself. It's important to note that I have great love for this game, it has made me cry tears of joy first time I flew out of orison. Will never forget this feeling. And it is because of my love for this game that I type this out. As I desperately want them to put things down, and fix what's already here once and for all, and abandon this vicious cycle they're on that is KILLING THE GAME.