CITIZEN DOSSIER
UEE Citizen Record n/a
Profile
Bruno the Bear
Handle name Concerned_Bear
Bounty Hunter
Main organization
Enlisted May 19, 2023
Fluency English
Bio
Bruno was an ordinary brown bear until SMGroup launched him into space as a PR stunt to showcase their “visionary” brand. The plan? Win public hearts and boost the company's image. Bruno, blissfully unaware of branding or corporate ambition, returned from orbit to a hero's welcome.
The celebration soured when Bruno found himself in the Marketing office enduring a presentation on "brand synergy." Accounts vary, but what’s clear is that Bruno was not a fan—and the Head of Marketing was … no longer available.
Now, Bruno resides in the Marketing office, gnawing on reports and glaring at anyone brave enough to approach. In desperation, someone joked, “Why not make him Head of Marketing?” The joke became reality. Bruno now leads the team, shredding whiteboards during brainstorming and maintaining a 100% employee approval rating (albeit fear-driven).
The press adores him as “the most authentic corporate leader,” and SMGroup’s bizarre strategy has paid off—its success is both surreal and undeniable.
The celebration soured when Bruno found himself in the Marketing office enduring a presentation on "brand synergy." Accounts vary, but what’s clear is that Bruno was not a fan—and the Head of Marketing was … no longer available.
Now, Bruno resides in the Marketing office, gnawing on reports and glaring at anyone brave enough to approach. In desperation, someone joked, “Why not make him Head of Marketing?” The joke became reality. Bruno now leads the team, shredding whiteboards during brainstorming and maintaining a 100% employee approval rating (albeit fear-driven).
The press adores him as “the most authentic corporate leader,” and SMGroup’s bizarre strategy has paid off—its success is both surreal and undeniable.