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Founded in 2915, the Dutch Lion Corporation is one of the few remaining Dutch corporations to still consider itself a part of the Netherlands. With our main offices located in Amsterdam, the capital city of the Netherlands, we truly are a Dutch enterprise. We are proud of our heritage and see it as our legacy to continue where our forefathers left off. Whether the Dutch sail on sea or in space, trade will happen.
Since our founding almost thirty years ago, we have had our fair share of difficulties. It is hard to say what hit harder, the Vanduul or the roaming gangs of pirates. Ultimately, it did not matter. Both crippled the Corporation financially and despite legislation and government bailouts, we had to resort to drastic measures.
All outer edge trade was halted in September of 2923 by executive order. Ships and resources that were salvageable were transported to the core worlds, those that were not were liquidated. Contracts and deals were arranged to take over some small, independent trade routes and the inflow of finances from the liquidation kept the Corporation going strong for a while.
Unfortunately, after a period of reasonable stability, then-CEO Michiel van der Veldt became tired of the steady and safe core-world trading. In 2937, he managed to contact a shady Banu trader and invested a significant amount of company resources in purchasing a Merchantman class ship, seeing it as his way back in with the outer worlds. He used the image of the Banu as cover for his idea of ‘rightful trade’. Though profitable at first, once business partners started noticing what Van der Veldt was doing, the company was caught in a PR disaster. Since Van der Veldt’s investment was not even close to returning a profit, the company had no funds available to recover. Valuable trade agreements were invalidated and close partners refused assistance, fearing their own PR problems. Seeing no other choice, the board of directors fired Van der Veldt and publicly announced his actions as a rogue act of defiance against the Corporation.
After a year of internal politics and restructuring, a new CEO was appointed on August 11th, 2938. This new CEO took drastic action, streamlining and optimizing the Corporation, eliminating excessive cost wherever necessary to ensure the Corporation had a future. Many business analysts saw his actions as too aggressive, but agree that it was the right decision. Using his contacts, the CEO managed to find a few, but lucrative trade partners that were willing to trust the Corporation once again.
Our new CEO also realized the value of the Merchantman Van der Veldt used, and spent a great amount of time and money legalizing the asset. To this day it stands at the heart of the small, but strong fleet that the Corporation uses in its trades.
Looking back at the many problems and disasters the Corporation suffered, it seems easy to give up on this endeavor. That is not what we at the Dutch Lion Corporation choose to do, and it is not what you should choose. If anything, the fact that the Corporation still stands is a testament to its capabilities, to its values and believes. It shows that this Corporation will not be beaten, it will not die and it will carry on, no matter what.
The following principles guide our relationships with our shareholders, customers and employees:
We are committed to enhancing the long-term value of the investment credits entrusted to us by our shareholders. By running the business profitably and responsibly, we expect our shareholders to be rewarded with superior returns. This commitment drives the management of our Corporation.
Success depends on our ability to consistently satisfy ever changing customer preferences. We commit to be innovative and responsive, while offering high quality services. We pride ourselves on our fleet, a top-of-the-line, fast and capable force. Combined with crew formed of the best and brightest, we are able to excel at anything customers may require of us.
The exceptional quality of our workforce provides a valuable competitive edge. To build on this advantage, we will strive to hire and retain the most qualified people available and to maximize their opportunities for success through training and development. We are committed to maintaining a safe work environment enriched by diversity and characterized by open communication, trust, and fair treatment.
Since the formation of the Dutch Lion Corporation, a loose guideline had been drafted which worked well for most of the formative years. During our growth as a company however, it has been clear that certain stricter rules needed to be established. What follows is a listing of our core rules, based on the values and beliefs of this company