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Intergalactic Aerospace Expo 2953

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Past event

November 17 to November 30

OTT_R's avatar

Jonathan Otter

@OTT_R

IAE 2953 Design Convention Badge Contest

An attempt at a functional, accessible event pass, showcasing examples of multiple days of the event.

last year

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Examples of the first five days of event passes. Each stylized specific to guests' overarching themes, while attempting to remain consistent to the core 'purple squiggly lines' style language. Also showing the dome switch for the embedded holo-map.
Example of pass functionality. A button in the top-left (bottom-right when held) actuates a small retinal holo-projector embedded in the centre of the pass. This will display the patron's current location on the floor, and all major showcases.
Day one utilizes the 'purple and squiggly' core event theme, with embellishments relating to the event's key guest. As with all cards, sponsors were selected that directly relate to the guest manufacturer(s).
Day two features Garman Humble, with embellishments relating to the event's guest. As with all cards, sponsors were selected that directly relate to the guest manufacturer(s).
Day three features a colour palette inspired by Orison and Crusader's own brand guide. As well as Crusader's new Spirit model. As with all cards, sponsors were selected that directly relate to the guest manufacturer(s).
Day four is more minimalist, leveraging Origin's elegant, swept lines and white brand palette. Plus some gold glitter for fun. As with all cards, sponsors were selected that directly relate to the guest manufacturer(s).
Day five is was intended to be more disruptive, almost threatening, as is Drake's marketing language. As with all cards, sponsors were selected that directly relate to the guest manufacturer(s).
As a final example, I wanted to include a VIP, all-days-access pass. Especially since I thought it might be fun to come up with VIP perks. The only faked piece of in-game content is Thaw's logo, since that did not exist at the time of this contest.
This has nothing to do with the contest entry. Thaw is just an in-game company that had no logo, so I thought it might be fun to design one. They were too perfect as a VIP sponsor for me to not include. Consider this an easter egg I guess.

Note:

I acknowledge I coloured outside the lines a bit with this submission, so if that disqualifies my entry I would completely understand. I had a lot of fun designing this all the same. ⭐

Platforms used:

Photoshop, Illustrator, 3ds Max, Substance Painter

Overall idea:

I wanted to design a pass that was both functional and accessible beyond the minimum. One that offered more than just summary points, but also one that could relay information on a surface the size of a playing card.

Challenges:

Text and iconography would need to be large enough for patrons to read on a 2.5"x4" printed surface, and I wanted to incorporate braille into all the major points, as this is often an accessibility afterthought for event planners.

Details:

Despite wanting to make something that showcases accessbility, I liked the idea of future event planners still not quite getting it right. So I added last-minute, hand-drawn stickers for the alient languages that explain what the QR code is for. Smudged and wrinkled, in an effort to avoid angry patrons from other cultures. These stickers should be grammatically correct for each language, but I'm a novice at best with them.

All braille is accurate, and incorporated to accessibility standards for their size, shape and placement. The QR code works, and behind it is braille describing what it is. I tried to find a balance between having it visible, but not occluding the overall design of the cards.

The card sleeve features a button that, when pressed, will project a hologram of that day's floor map onto the viewer's retina. This will show the patron's current location, as well as all major showcases. When held, it will instead describe in audio what showcase is in front of the patron its distance in meters, and relay what other nearby showcases may be found, their cardinal direction, as well as their distances.

The sleeve is branded with the event's colour scheme, logo, year, and the event centre host's branding. This would all change for each year's event, location and host. The back of the sleeve shows where the device's battery can be accessed and replaced, and I really wanted to draft the patent schematics of the silly device but I thought that would be overboard.

As an easter egg, the barcode at the bottom of the back of the card works as well. It should read 'Tobin Expo Center; Valid; IAE; Admit 1'. 🍻

Last modified by author last year

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