September 22nd 2012
Mark Carl [Willet & Ngo Advertising]
Francois Kelsen [RSI, Corp]
Re; Ad Campaign
MC: Hey Francois, legal has cleared the contract and the design team has signed the NDA’s so it looks like we’re in business.
FK: Outstanding. When can we start brainstorming?
MC: We’re at your disposal now. What sort of campaign were you thinking?
FK: Well, I don’t know. You tell me.
MC: Off the top of my head, I think we play up the feeling of opportunity. Earth will always be Earth but we’ve kinda blasted the resources here.
MC: You go to a new planet. The air will be cleaner. I don’t know. I’m just spitballing here.
FK: Of course, I think there’s something there. Everything’s new. I mean when was the last time you sat in a field?
MC: A real one?
FK: See what I mean?
MC: So it’s the chance. The chance of rebirth. Of starting over. It’s about possibilities. The excitement of not knowing what to expect.
FK: But I don’t want it to sound like it’s savage. There is civilization and technology.
MC: Right. But there’s space. Room.
FK: Right. I want people to understand that they can have a new life. That’s what the universe is offering us. A chance to start again. We want to give them the opportunity to realize that chance.